Six years ago I became intensely involved in the company. I started in sales and business development and advanced to project manager and board member. After completing my MBA I will return to my family’s business to execute our expansion plan. I have already started by founding a timber company in Central America and designing a pilot for a smart fueling project in Nigeria and Ghana. My immediate next goal is to focus on growing our telecommunications department. Due to recent investments, this department has potential to serve most of Western Africa with low marginal cost. I intend on leveraging this position by leading our company into other countries, including Nigeria, Liberia and Cameroon.
Goals : State your short & long term goals. Give an example or two of the type of company you’d like to work at post-MBA as well as the role you hope to interview for.
Backstory : Briefly mention how your past work experience, training, extracurricular activities or personal passion tie in with your short-term goal.
Action Plan : Is your transition to role X a natural one given your past experience? For most people the answer is: not completely. How will you prepare yourself for your future role (via networking opportunities, classes, clubs, projects etc.)?
Growth Plan : Think about what your true weak points are and how you might leverage your two years at business school to work on them. Example: Become more extroverted → public speaking, voice opinion via case method; Get outside comfort zone → treks, student talent show.
Cultural : What about Kellogg really resonates with you? What excites you? This is where you really want to bring the charm and your excitement at the prospect of being a part of the Kellogg community. Mention one thing you might gain and one thing you might contribute.