Bird worked with story supervisor Mark Andrews, artist Teddy Newton, and supervising animator Tony Fucile, who each played a major role in designing the characters and bringing them fully to life. Explains Teddy Newton, who drew many of the characters in the film for the first time: “Brad would simply describe the characters to me-he wouldn’t use too many adjectives, but he would often do an impression or a voice for them. Sometimes the voice alone would put enough pictures and ideas in my head. It’s like when you listen to the radio and you start to imagine what the person would look like. You get inspired and everything starts to take shape.” As the characters took form, Bird began to visualize the film in ever deeper layers. “Brad had a new process for storyboarding the film,” explains Mark Andrews. “He wanted everything to be incredibly detailed and was concerned not only about the character design but even about lighting, backgrounds and camera movement right from the earliest stages. He knew everything had to be perfect to keep the audience completely immersed in the world of THE INCREDIBLES. And starting this way really helped the entire production to get a clear vision of the film from the beginning.” With the characters well established, casting for THE INCREDIBLES could begin at last. The filmmakers began looking for actors capable of bringing out the ordinary, everyday feelings that reside inside these superhero characters.
Arriving at home, Syndrome immobilizes the Incredibles with his zero-point energy ray, explaining that he plans on kidnapping Jack-Jack and raising him as his sidekick so that Jack-Jack can fight the Incredibles someday. As Mr. Incredible and Elastigirl launch a rescue attempt, Jack-Jack reveals his powers of transformation, forcing Syndrome to drop him into Elastigirl's waiting arms. Bob hurls his sport car at Syndrome, causing him to fall in the aircraft turbine, where his cape gets caught in the engine, killing him. The ruined plane crashes into the Parrs' home, but Violet is able to protect the family from harm. Three months later, the Parrs have re-adjusted to normal life, but when a new villain, the Underminer , appears, the Incredibles, including Jack Jack, don their masks, ready to battle the new foe.