And possibly as an example of a more bizarre sounding use of resources to get children to become more active, in Britain, a chocolate company was promoting sports equipment in return for vouchers and coupons from chocolate bars. The more you ate, the more sports equipment you would get, presumably to burn off the excesses eaten! The UK’s Food Commission called this absurd and contradictory and pointed out that if children consumed all the promotional chocolate bars they would eat nearly two million kilos of fat and more than 36 billion calories.
The study examined data acquired through the National Health and Nutrition Examination Survey (NHANES) between 2007 and 2010. Dietary intake, including whether foods and beverages were obtained in fast-food establishments or elsewhere, was evaluated in 4,466 children who were 2 years to 18 years of age. They were further categorized as being nonconsumers of fast food (50 percent of the children), low consumers (less than or equal to 30 percent of calories from fast foods; 40 percent of the children), or high consumers (more than30 percent of calories from fast foods; 10 percent of the children). The researchers then determined which factors were most related to dietary adequacy and risk for obesity.