In conclusion, the new system of The Coca-Cola Company would be the most appropriate developed as a global application. The criteria that should be considered were globalize the company would increase the profits, the growth of cheap international communication and transportation has created a world culture with stable expectations or norms, and political stability and a growing global knowledge base that is widely shared contribute also to the world culture. The global application also helps in online coordination, meetings, and any management operations, which reduces employee's travels fees and save times. Overall, it improves the productivity and business performance of the company.
Sustainability . Sustainability is a notion that proposes that socially responsible firms will somehow financially outperform other less responsible firms in the long run. This might result from customer loyalty, better employee morale, or public policy favoring ethical conduct. Empirical results testing this hypothesis are mixed, neither suggesting that more responsible firms, on the average, have a clear financial advantage nor a large burden. Thus, a useful approach may be to determine (1) specific circumstances under which a firm may actually find the more responsible approach to be more profitable, (2) under which circumstances responsible behavior can be pursued without an overall significant downside, and (3) the ethical responsibilities that a firm faces when a more responsible approach may be more costly.