In today’s ultra-competitive admissions process, your personal statement has never been more important. Unlike standardized test scores and GPAs, an admissions essay can truly set your application apart from those submitted by the thousands of applicants you’re competing with. Even near-perfect scores and grades are not enough to earn you admission at the most elite schools and programs today. That’s because the average applicant is significantly more qualified today than he or she was a decade ago. With so many qualified applicants competing for a limited number of spots, admissions committees have turned to other elements of the application to make difficult decisions about who to accept and who to reject.