A pressure group puts pressure on business or government because they believe wrong was done. Typical for such groups is to draw attention via media and raising awareness about the conflict. This could damage a company its reputation which inevitably leads to decreasing sales. A business can then either come up with a proposition or cope with the situation. The chances of survival are minimal with the last option taken. The whole affair may have started because of the pressure groups, but it are the consumers that hold the power. A business has to sell and make profit in order to survive. This means consumers have the right to be; safe, able to choose, informed and listened at.